What Is List Building?

list building basics
what is list building

List Building at its most basic level refers to collecting email addresses of clients and leads.

Note:  It is important that your email list contain only those who have given you permission.  Additionally, they must be given a way to unsubscribe as well, which is an important function of your email service.


Why Is An Email List So Important?

==>  You own your list.

Many businesses are grown on platforms that could drastically change.

 Any platform such as Facebook, YouTube, Instagram, or Google could change the rules overnight and completely derail your business. 

This is not to say that you won't use these platforms, just don't allow them to be a risk to your business. 

 You could still reach your audience if you had an email list.

 Let's take a look at Facebook for example...

Facebook is an amazing way to reach your audience.

With Facebook you can reach people on a personal level, as a business page, in a public or private Facebook group, Facebook lives, and even run ads.

It is important to remember that you do not have control over what changes Facebook may make that could adversely affect your business.

Let's take a look at Google...

With a simple change of their algorithm, you could find your organic traffic from Google searches drop in half overnight.

An increase in Google ad rates could immediately shift your business from profits to losses.

These are still important platforms to use, you just want to protect yourself by making sure you are capturing your audience so that you can always reach them on your terms, not the platforms.


Is Collecting An Email Address Really All There Is To List Building?

It could be, but you would likely be leaving a lot of money on the table.

Most sales professionals use CRMs (Customer Relationship Management software).

A CRM allows you to capture any information on a client or lead that you know to be relevant to serving them.

CRMs Let You Deliver Messages To Subgroups

For example, you can "tag" each contact with a label that helps you to communicate on a personal level while still being automated.

Imagine you have a course that you are selling and you just added a new update or bonus.

With the tag of "(name of course)" you could send out two different emails.

The first email would use that tag to identify those that already own the course, and you could then specifically communicate something like...  "Your (name of course) has just been updated (tell them how) at no additional charge."  Who doesn't love unexpected value???

The second email would go out to everyone else on that list without that tag as a general notice about the updates giving them another chance to consider your course.  If you focused on feedback given by your customers and what they want or need, this might just be the feature that turns another on your list from lead to client.


CRMs Give You The Information To Be More Personal

A CRM allows you to capture as much personal information as you wish.  If your business has you making the majority of your sales one-on-one over more than one phone call, a CRM is where you can capture what was discussed.

An example might be that you have a lead that you want to sell your coaching services to... last time you spoke with them they mentioned needing to discuss it with their spouse... what if you arranged to call back and were able to say... "Hey John, Phil here calling you back as I said I would, and last time we talked you wanted to discuss it with Sally before making a final decision.  I'm checking in with you to see if you have had a chance to talk with her yet or if there are any questions either of you might have. 


I remember from our previous call that (their goal) was your reason for looking into coaching and I know I can help you get there."

Great notes combined with a tool (a CRM) that manages when, why, and how you should follow up can easily double your sales or more.  It is the personal touch that makes the difference.

What I recommend is starting simple and evolving over time.

By the way, all of this is built right into Kajabi.  If you haven't already, check out my Kajabi vs WordPress review HERE.


Where or How Am I Supposed To Get Emails To Add To My List?

Just like the introductory discussion of CRMs above, this is a topic to large to cover here in full.  However, we will give you the basic idea of how this is done.

Most likely you are already on many other people's lists.

Think about your time online...

  • Enter your email to get the results of the quiz you just took.
  • Want that free eBook sent to you?  Just enter your email.
  • Just give us your email and we will keep you updated on any future sales or coupon codes.
  • Sign up for a challenge or a webinar... all we need is your email.

A free checklist, eBook, quiz, survey, webinar, contest, challenges, exit pop ups for discount codes, bonuses, and the list goes on are all ways that people get you on their list.

Don't worry, when you get to Stage 2:  Your Personal Roadmap we will help you determine what would work best for you.

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