All The Tools You Need To Build An Online Business
Here we list all products, tools, and services that we use to run our business.
Please let us know if you have any questions by reaching out to us at [email protected]. Thank you!
NOTE: Some links on this page are affiliate links which means we earn a commission if you make a purchase. However, you do not pay a penny more, and in some circumstances you may even get a bonus such as an extended trial period. We will put #CommissionsEarned next to items that are affiliate offers. Please know that we only recommend products that we know, like, and trust or are recommended by someone we trust completely because we know you might need it in your business while unnecessary in ours. We will disclose all we can item by item for complete transparency.
Books On Business
The Personal MBA by Josh Kaufman
I consider this one of the top 10 business books of all time. I have this book on Audible and routinely listen to it while doing yardwork and chores around the house. Learning and understanding solid business practices is a benefit for any business owner.
Sections in the book:
• Value Creation • Working With Yourself
• Marketing • Working With Others
• Sales • Understanding Systems
• Value Delivery • Analyzing Systems
• Finance • Improving Systems
• The Human Mind
Your Message Matters:
How to rise above the noise and get paid for what you know by Jonathan Milligan
I have Jonathan's book in paperback, Kindle, and Audible. Full disclosure, Jonathan is my mentor and a shining example of how I want to run my business and the value I want to bring to my clients.
Not sure what you want your business to be? Trying to figure out what your message is? (and almost all of us are messengers as business owners) Jonathan will help you Believe Your Message, Define Your Message, Market Your Message, and Live Your Message.
Discover what your primary influencer voice is:
The Compound Effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy
I actually have this book in paperback, Kindle, and Audible. Darren Hardy is my go to when it comes to mindset and understanding the huge dividends that good habits deliver.
The Common Path To Uncommon Success by John Lee Dumas
JLD is the founder and host of Entrepreneurs On Fire, and in my opinion is the go to guy for everything podcasting. However, he is about far more than just podcasting as he hosts a daily podcast of interviews with successful entrepreneurs to help you along the entrepreneurial journey.
Here are just 2 things I learned from his book that are more than worth the cost of the book alone:
- Chapter 3: Create Your Avatar is the single best avatar lesson I have found to date
- If you are in the top 25% of 3 things, then combine them to bet at the top 1%
Example: I am focusing on Kajabi and mini-memberships while seeking my third "thing". I started out with the idea of helping online entrepreneurs, but that was way too broad. Entrepreneurs using Kajabi certainly narrowed the field, but it gets even more specialized when I say that I help online entrepreneurs create mini-memberships on the Kajabi platform. Imagine how specialized it will be when I discover my third "thing".
Dotcom Secrets by Russell Brunson
I have this book in hardback, Kindle, and Audible. In this book, Russell teaches you the secrets to online success. In it you will learn many things, but a few that stick out for me are the following:
1. Your funnel is what allows you to outspend and out earn your competitors.
2. Your Value Ladder is what informs everything you do in your business and is what allows you to build the actual business you dream of versus just building yourself another job.
Expert Secrets by Russell Brunson
I have this book in hardback, Kindle, and Audible as well. In this book, Russell teaches you the power of your story when it comes to selling your products, services, etc. Dotcom Secrets is about your funnels, and Expert Secrets helps you refine what you say (your message) in your funnels.
Traffic Secrets by Russell Brunson
I have this book in hardback and Kindle. Now that you have your funnel created and your message perfected, you are now left with needing people to know you even exist... enter Traffic Secrets.
How To Write Copy That Sells by Ray Edwards
This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail. (description from Amazon)
The Big Book Of Words That Sell by Robert Bly
This book I consider as a companion to Ray Edwards "How To Write Copy That Sells"
Amazon lets you "look inside" to get a feeling for how the 1200 words and phrases are presented.
For any project that I am going to focus on the copy, I would first review Ray's book looking for advice that relates to my project. I would then use this book as the secondary source for help with the words and message.
Tools To Build Your Website
Kajabi is an all-in-one powerful platform
The perfect platform for bloggers, podcasters, coaches, course creators, memberships, and more.
Gone are the days of having to buy multiple products and cobble them together to run a successful online business. Better yet, use my partner link and you will be granted access to my Kajabi Made Simple membership. It is the place to find easy answers to your questions as well as find a community of like-minded entrepreneurs. I not only allow members to promote themselves in this membership to each other, I encourage it within the rules of the community.
Get a 30-day FREE trial of Kajabi using my partner link... Just click on "Learn More" now.
Canva is my go to for creating images for my business
Start with the FREE version (it has a LOT to offer) and upgrade to the paid version when your business can pay for it.
The free version has more than enough features to get your business off the ground. However, the Canva Pro upgrade is affordable and well worth the upgrade.
With Canva Pro: 100+ million premium stock photos , videos, audio, and graphics. 610,000+ premium and free templates with new designs daily. Use the branding kit to create your graphics even faster. Remove backgrounds from images and save with transparency, a more.
I use Placeit for those one off projects where I want to quickly "productize" a digital book, lead magnet, or course.
While it is available as a subscription, you may be like me, and I just don't need this service often enough for an ongoing subscription and just pay each time for a single item.
SEMrush is a powerful tool for SEO
Don't rush to spend money on SEO tools until it actually makes sense to do so.
Good SEO can change your business, but most people don't actually even understand the basics.
First learn the basics of SEO, and then pay for an SEO tool when you will know what to do with it and your business can afford it.
In the meantime, try out SEMrush for free, take some time to learn about SEO, use the limited features, and upgrade when it makes sense.
Books On Van Life
Your Home on the Road
About the Author
Foster Huntington is a photographer and filmmaker from Skamania, Washington. In 2011, he left his fashion job in New York City in 2011 and moved into a camper van. For the next three years he traveled around North America, driving some 120,000 miles, surfing and camping. He began the popular tumblr account and hashtag, van-life.net, in 2011 and self published a book, Home Is Where You Park It, with photos from his time on the road. He now lives in a treehouse in the Columbia River Gorge in Washington and works on short films and photo projects in his studio.
Sprinter RV Conversion Sourcebook
A 378-page eBook
You can build your own dream camper van, using the fuel-efficient, powerful Mercedes Sprinter van, at a fraction of the price of commercial Sprinter RV conversions. I’ve written a 378-page e-book to help you create your dream Sprinter camper: the Sprinter RV Conversion Sourcebook. ~ Greg Keith